Taranaki is a region in the west of New Zealand's North Island and is the 10th largest region of New Zealand by population.It is named for the region's main geographical feature, Mount Taranaki.The main centre of the Taranaki region is the city of New Plymouth. The New Plymouth District has over 60% of the entire population of Taranaki.New Plymouth is located in North Taranaki along with Inglewood and Waitara. South Taranaki towns include Hawera, Stratford and Eltham.Since 2005, Taranaki has used the promotional brand "Like no other".The area became home to a number of Māori tribes from the 13th century. From about 1823 the Māori began having contact with European whalers as well as traders who arrived by schooner to buy flax.In March 1828 Richard "Dicky" Barrett set up a trading post at Ngamotu.Barrett and his companions, who were armed with muskets and cannon, were welcomed by the Āti Awa tribe because of their worth assisting in their continuing wars with Waikato Māori.Following a bloody encounter at Ngamotu in 1832, most of the 2000 Āti Awa living near Ngamotu, as well as Barrett, migrated south to the Kapiti region and Marlborough.In late 1839 Barrett returned to Taranaki to act as a purchasing agent for the New Zealand Company, which had already begun on-selling the land to prospective settlers in England with the expectation of securing its title. Barrett claimed to have negotiated the purchase of an area extending from Mokau to Cape Egmont, and inland to the upper reaches of the Whanganui River including Mt Taranaki. A later deed of sale included New Plymouth and all the coastal lands of North Taranaki, including Waitara.
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